Case study
PB&J Technology: a brand that matches the customers it serves
A VAR serving defense contractors, ready for a brand and website at that level.
Client
PB&J Technology
Industry
Value-added reseller (VAR)
What we delivered
Logo · Website · Sales sheet
Live site
The client
PB&J Technology is a value-added reseller in Scottsdale, Arizona, whose customers include major defense contractors. They source hardware, software and hard-to-find parts from more than 1,000 manufacturers.
The challenge
[Steve to confirm: e.g., a dated logo and website that undersold the business to enterprise and defense buyers.]
What we delivered
Three pieces, one story.
Logo redesign
[One line on the new mark and why it fits enterprise and defense buyers. Add before/after logo images here.]
New website
A sourcing-first message, “If it exists, we’ll find it,” with services organized the way IT teams buy.
One-page sales sheet
[One line on what the sheet does for PB&J’s reps after the first call. Add a thumbnail here.]
The result
[Steve to fill: launch date, early feedback or a number once it’s live.]
[Optional quote from Pat, used only with his approval.]
Pat, owner, PB&J Technology